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Graphic Designer | Van Pelt Treats (VP’s Treats, Remote)
Project Type
Brand Identity
Date
Spring Semester 2023, 2025
Location
Marquette University
Partnered with Van Pelt Treats, a small business founded by young entrepreneur Carly Van Pelt, to create a complete brand identity system and supporting marketing materials.
Key contributions:
Logo & Identity System: Designed a custom logo and developed a full brand identity package, including typography, color palette, and usage guidelines.
Marketing Collateral: Produced branded banners, stickers, and business cards to strengthen visibility across events, packaging, and promotions.
Client Education: Guided Carly through the logo design process, providing mentorship and practical knowledge to support her growth as a first-time business owner.
Impact: Delivered a professional, cohesive brand identity and set of marketing assets that elevated VP’s Treats’ presence while equipping the client with tools and knowledge to sustain her brand moving forward.