Marketing Coordinator | Waukesha County Fair

As Marketing Coordinator for the Waukesha County Fair, a 501(c)(3) nonprofit, I’ve led multi-channel campaigns that increased ticket sales, strengthened community engagement, and elevated the Fair’s visibility across southeastern Wisconsin. Working with a hybrid team of staff, contractors, and mentors, I’ve developed annual marketing themes—including Seeing is Believing (2023), Homegrown Fun (2024), and Get Your Fair Face On (2025)—that served as the creative foundation for each year’s campaign.

In this role, I:

Directed digital strategy, managing organic and paid campaigns across social media, e-blasts, banner ads, video, and travel blog partnerships—growing a following of 15K+ and driving audience engagement.

Executed traditional marketing tactics, including print ads, posters, yard signs, coupons, brochures, and radio spots, ensuring consistent branding across all platforms.

Coordinated media relations, developing press kits, writing releases, and facilitating coverage with Milwaukee news outlets to highlight agriculture and Fair programming.

Produced sponsor videos, designed marketing collateral, and managed the “photographer for a day” volunteer program to expand visual content.

Collaborated cross-functionally with leadership, designers, and external partners to deliver campaigns within nonprofit budget constraints while achieving measurable results.